A travel partner that behaves like one.
An OTA built around direct contracts, with the operational discipline of a hotel sales team. We work with thirty anchor properties today and add three to four a year by referral.
Who we are.
Aurora is a Manchester-based, premium-only online travel agency. We list four-star and five-star hotels exclusively — about 1.5 million properties pulled from Amadeus Self-Service, with the long tail filtered against our editorial criteria, plus thirty anchor hotels we contract with directly.
Our founders come from the operational side of luxury hospitality — the Maybourne group, Iconic Luxury Hotels, the commercial team at Soho House. We built this because the existing OTA experience felt poorly aligned with how serious hotels actually want to do business: direct relationships, transparent pricing, and customers who arrive informed.
We are growing carefully — the model only works if the relationships are good. We add anchor partners by referral from existing hotels and members, never by cold outreach volume.
What we offer.
Direct contracts, no commission games
We sign a contract directly with the property, set rates with the revenue team, and operate as Merchant of Record so you settle on agreed net. No mystery markups, no opaque payouts.
Premium-only filtering protects your floor
We only list four-star and five-star hotels. You are presented to a customer who has already self-selected for premium, alongside genuinely peer-set properties — not next to a £49 motel.
Member rates that hold the line
We never undercut your direct rate. Our routing is engineered to choose your direct channel over wholesale when both are available. Member rates apply only to logged-in members, never to public search.
A relationship that picks up the phone
A named partner manager per property. Quarterly reviews. Annual contract refresh in person, not by email attachment. Operational issues handled human-first.
What partner hotels say.
“They send us guests we want. The conversation is between adults — about availability, about pricing, about what works for both sides. After fifteen years of OTAs, that's rare enough to be remarkable.”
General Manager, The Westview Mayfair “When something goes wrong with an Aurora booking — late flight, room snag, special request — there's an actual person on the other end. They settle the customer first and we sort it out together afterwards. We've never had a chargeback we didn't know was coming.”
Director of Sales, Lensted Place “They protect our direct rate. That's the simplest version of the relationship and the part most OTAs say but few mean. We see it in the data — Aurora never undercuts our website.”
Revenue Manager, San Bartolomeo Positano “The members they send us know what they're doing. Average length of stay is twice what we see from the major OTAs, and the booking lead-time is short — these are travellers who've already decided where they want to be.”
General Manager, Marbella Azul
Tell us about your property.
Email our partnerships team with your property name, location, room count, and a contact. We respond to every credentialed enquiry within five working days, with a yes, a no, or a clear reason we'd like to revisit later.